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AI exposure

Marketing specialist: will AI take this job?

60%High exposure
You wanted to “leverage AI”. AI just leveraged you.

Why

Content, ads and reports are increasingly generated. Strategy, brand and understanding people are not.

Where to look next

  1. Brand / growth strategist
  2. Marketing automation specialist
  3. Community builder

What AI already does

  • Ads, posts and reports
  • A/B test variants
  • Audience analysis

What stays human

  • Brand strategy
  • Understanding people
  • Choosing what not to do

Skills worth learning — Sales & marketing

  • Relationships and negotiation
  • Data-driven marketing
  • Community building

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Check another job Play today’s challenge

For fun, not a forecast. Scores are our rough estimates of how much of a job’s tasks AI can already help with, based on the ILO (2025) and Microsoft Research (2025) studies. Exposure usually means the job changes, not that it disappears — the ILO puts about 1 in 4 jobs worldwide in exposed occupations, but only 3.3% in the highest category.