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AI exposure

PR specialist: will AI take this job?

55%Changing fast
AI wrote the apology statement. It apologised for the wrong thing.

Why

Press releases and monitoring are automated; crisis handling and media relationships are not.

Where to look next

  1. Crisis communications
  2. Spokesperson
  3. Internal communications

What AI already does

  • Press releases
  • Media monitoring

What stays human

  • Crisis judgement
  • Journalist relationships

Skills worth learning — Sales & marketing

  • Relationships and negotiation
  • Data-driven marketing
  • Community building

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Check another job Play today’s challenge

For fun, not a forecast. Scores are our rough estimates of how much of a job’s tasks AI can already help with, based on the ILO (2025) and Microsoft Research (2025) studies. Exposure usually means the job changes, not that it disappears — the ILO puts about 1 in 4 jobs worldwide in exposed occupations, but only 3.3% in the highest category.