AI exposure

Shop assistant: will AI take this job?

45%Changing fast
Online shops have chatbots. Nobody trusts them about jeans sizes.

Why

Salespersons are among the jobs with the largest absolute growth in the WEF 2025 report. Advice and service win; scanning loses.

Where to look next

  1. Specialist advisor (electronics, sport, beauty)
  2. Store manager
  3. E-commerce customer care

What AI already does

  • Stock and price checks
  • Payments

What stays human

  • Advice and service
  • Visual merchandising

Skills worth learning — Sales & marketing

  • Relationships and negotiation
  • Data-driven marketing
  • Community building

Similar jobs

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For fun, not a forecast. Scores are our rough estimates of how much of a job’s tasks AI can already help with, based on the ILO (2025) and Microsoft Research (2025) studies. Exposure usually means the job changes, not that it disappears — the ILO puts about 1 in 4 jobs worldwide in exposed occupations, but only 3.3% in the highest category.